Recipe Search

In US, 50M+ people cook at least twice every week. People are busy these days, but want the satisfaction and pleasure of creating a meal themselves. That’s why food prep products meal planning services are gaining popularity; cooking hits the toothbrush test while also being aspirational. 

Our goal was to improve the discovery phase of the process by helping users find the exact information they need so they can focus on what they love about cooking; eating delicious food, trying new things, and sharing time with friends and family.

Launch one  In 2015 we launched the recipe summary carousel, a content-forward format to help users explore critical recipe information like the image, ratings, cook time, and calories directly from Search. 

Launch two  In 2016 we made improvements to our coverage, launched host carousels to give publishers more options in presenting their content, and refinement chips to help users filter their results. 

Launch three  Finally, we launched the recipe immersive with a focused stream of recipe content featuring prominent images, better snippets, and a reduced UI to help focus the content consumption experience.